Welcome to Casual Living® Blanket, Cozy Wedge Pillow, Holiday Throw – your online destination for luxuriously soft and cozy home goods and accessories. Our team is dedicated to bringing you high-quality bedding, blankets, pillows, and more to help you create a casually elegant oasis of comfort in your home.
Our Story
Casual Living was founded in 2022 by a small group of friends who shared a passion for all things cozy and comfortable. After years of searching for the perfect blanket, sheet set, and pillows and coming up empty-handed, we decided to create our own luxurious line of blankets, pillows, and other home accessories.
Our goal was simple – to make beautifully crafted home goods that didn’t sacrifice comfort and softness. We wanted to create pieces that felt indulgent to the touch and looked gorgeous in any space. After months of development, we finally settled on our proprietary ultra-plush microfiber fabric that provides unparalleled softness and durability.
Next came the fun part – selecting gorgeous colors and designs that would stand out while still matching any decor aesthetic. From solid neutrals to bold patterns and everything in between, we chose a vibrant palette that offers the perfect finishing touch. The final step was giving our brand a name that evoked a relaxed yet elevated vibe – and thus, Casual Living was born.
Since launching our online store, we’ve been overwhelmed by the enthusiastic response from customers who love curling up, cozying down, and living casually in our super-soft creations. It brings us so much joy to hear your stories and see photos of our products enhancing your homes. We can’t wait to bring you even more innovative comfort essentials in the years to come!
Our Values
At Casual Living, we believe that a cozy home is a happy home. We’re committed to providing the softest, high quality products to help you create a sanctuary of comfort and relaxation.
Quality Materials
Our number one priority is using luxurious, long-lasting materials so you can enjoy our products for years to come. From our proprietary ultra-plush microfiber fabric to soft cotton sateen sheets, we only use textiles that feel amazing and stand the test of time.
Artistry and Craftsmanship
Every product we make is crafted with care and attention to detail. Our talented in-house designers pour their creativity into selecting gorgeous colors, prints, and finishes that elevate any space.
Customer Happiness
We believe the best compliment we can receive is a happy, repeat customer. We’re committed to providing excellent service and going above and beyond to ensure your complete satisfaction with our products.
Ethical and Sustainable Practices
We aim to run our business ethically and sustainably. We partner with manufacturers who share our values around fair labor practices and environmental responsibility.
Our Products
At Casual Living, we offer a wide selection of indulgently soft home goods to suit your unique comfort needs.
Blankets
Our plush blankets come in a variety of fabrics, colors, and sizes so you can find the perfect one to complement your existing decor. Choose from chunky chenille throws for ultimate softness, lightweight layers like linen and cotton, and oversized, fluffy faux fur blankets that surround you in coziness.
Sheet Sets
Slip into hotel-worthy comfort every night with our sheet sets. Available in twin, full, queen, and king sizes, our sheet sets include flat and fitted sheets, as well as pillowcases. Choose from beautiful solid colors or bold patterns like florals and geometrics to liven up your bedroom.
Pillows
Discover just the right blend of softness and support with our down, down alternative, memory foam, and fiberfill pillows. With different densities and constructions to choose from, we make it easy to customize your ideal sleeping experience.
Bed Skirts
Add an extra touch of coziness and polish to your bedroom with our selection of tailored bed skirts. Available in a choice of lengths, colors, and fabrics like microfiber and linen, our bed skirts effortlessly complement your existing linens.
Bath Mats
Step out of the shower onto the soft luxury of our plush bath mats. From thirsty cotton chenille to lightweight bamboo, our bath mats come in standard rug sizes as well as oblong shapes to elegantly frame your tub.
Our Design and Product Development Process
Creating products that combine beautiful design with indulgent softness takes thoughtful planning and attention to detail. Here’s a look at our design and product development process:
Market Research
We regularly analyze home decor and bedding trends, along with customer needs and preferences, to identify opportunities for new products. This research informs our upcoming designs and product roadmap.
Concept and Design
Our talented in-house designers brainstorm ideas and create original concept sketches translating trends and customer needs into tangible products. We carefully select each product’s materials, colors, prints, and construction.
Prototyping and Iteration
Before launching a new product, we create physical prototypes and samples. We tweak and refine details like fabric density, seam placement, and embellishments until each product meets our standards for luxury quality.
Manufacturing Partnerships
We partner with top manufacturers around the world who share our values and produce goods responsibly. By developing trusted relationships with our partners, we ensure each product is expertly crafted.
Quality Assurance
From initial product inspection at the factory to arriving in our fulfillment centers, every product undergoes rigorous quality control. We examine factors like fabric weight, stitching, and overall construction to guarantee it meets our strict standards.
Customer Feedback
The last step is the most important – getting each product into the homes of our customers. We love hearing your firsthand feedback about what you love and how we can improve. Your input directly shapes the evolution of Casual Living.
Meet Our Team
Casual Living was founded by a small team with big dreams of creating indulgently soft home goods. Although we’ve grown over the years, we’re still a close-knit group who share a passion for our mission. Get to know our talented team members:
Sandra, Founder and CEO
After years struggling to find luxuriously soft bedding and blankets, Sandra was inspired to launch Casual Living. She fearlessly guides our product development and branding. Her leadership ensures every decision aligns with our core values.
Brian, Chief Product Officer
With an eye for design and an intuitive understanding of materials and textiles, Brian oversees our product assortment. He leads the design process from initial concept to quality inspection. Brian’s vision and high standards are woven into everything we make.
Eva, Creative Director
As our creative director, Eva brings her artistic talent and impeccable style to Casual Living’s visual identity. From photography and graphic design to store displays and catalog layouts, Eva’s aesthetic direction informs our brand image.
Noah, Supply Chain Director
Noah keeps our production process running smoothly from sourcing materials to delivering products to your doorstep. By forging strong relationships with our global partners and optimizing our supply chain, Noah enables us to focus on design while he handles logistics.
In addition to our leadership team, Casual Living is made up of passionate, talented team members in departments like customer service, marketing, purchasing, and fulfillment. Every individual plays an important role in creating a welcoming, cozy experience for our customers.
We like to think of our customers as part of the Casual Living family too. We value each and every one of you and thank you for your support!
Giving Back
While our main mission is creating delightfully soft home products, we also care about giving back to our community and the world.
Sustainability Initiatives
We aim to operate sustainably across our business. We use recycled packaging materials in our fulfillment centers and partner with suppliers who share our commitment to responsible manufacturing practices. We also donate excess fabric scraps from our design studio to local schools and charities.
Charitable Partnerships
We regularly donate products and a portion of profits to charities including women’s shelters, children’s hospitals, and organizations that help families furnish homes. During the holiday season, we adopt families in need through local nonprofits and provide bedding, blankets, towels, and more to help them celebrate.
Volunteer Service
Our team participates in volunteer days throughout the year to support various community organizations. We’ve volunteered at food banks, animal shelters, facilities for the elderly, and more. We have a passion for helping others and giving back.
At Casual Living, we take pride in running our business responsibly while sharing our success with our community.
The Future of Casual Living
As we look to the future, we are focused on continuing to make Casual Living the premier destination for indulgently soft bedding, blankets, and home accessories. Here’s a preview of what’s on the horizon:
- Expanding our product categories – We plan to go beyond bedding and blankets by introducing new product lines like towels, home decor, loungewear, and more to further outfit your oasis of cozy comfort.
- Innovative new fabrics – Our designers are developing proprietary fabrics that are even softer and more luxurious than our current ultra-plush microfiber. We can’t wait for you to snuggle up in these next-level textures.
- Special collections – Look out for thematic collections inspired by different aesthetics and lifestyles so you can instantly give any room a cohesive look.
- Brick-and-mortar – We hope to open our first physical Casual Living locations in the coming years so customers can experience our products in person.
- Get cozy rewards program – We’re developing a loyalty program to reward our customers for shopping with exclusive perks and benefits.
We sincerely thank you for your support of Casual Living so far. It’s because of you that we keep growing and improving as a brand. We’re eager to continue this journey with you by our side!
